In keeping with its innovative approach to fragrance discovery, Carestia Arcade Beauty is applying its microencapsulation technique to new cardboard samples whose gesture evokes that of perfuming. They meet the expectations of brands and retailers for a single, environmentally-friendly use.
From the impregnated fragrance card of its beginnings, Carestia Arcade Beauty has continued to innovate in order to achieve the optimum correlation between fragrance test quality and the durability of olfactory notes. After traditional impregnation, followed by emulsion, which consists of including an alcohol-free fragrance base between two cards, brands are now turning their attention to microencapsulation. This technique consists of depositing olfactory notes on paper, trapped in micro-capsules that open when rubbed, releasing the molecules intact.
Carestia Arcade Beauty adds arguments such as juice economy, regulation of additives used and environmental commitment. In fact, the card used is FSC and 100 % recyclable, and the micro-capsule membrane is formaldehyde- and micro-plastic-free.
Made in France, this new generation of samples meets the needs of brands and retailers for single-use fragrance tests distributed in stores or slipped into postal packages, as an alternative to traditional testers.
Pull and Smell comes in the form of a decorated card simulating the bottle and its stopper, which you simply pull as if you were opening a bottle. When rubbed, the olfactory notes are released onto the wrist or into the atmosphere.
The cushion blotter is made up of two cardboard discs, one of which has a cut-out ring that can be grasped and operated like an olfactory compact, releasing olfactory notes as it rotates.
The Roll and smell is based on the same principle, simulating the range's roll-on sample. Deposited on the ball zone, the micro-capsules release the notes onto the wrist or into the atmosphere as soon as the cap is removed from the sample.
