Global specialty chemical ingredients company Croda launches "Croda's 3 steps to radiant hands", a new campaign around the theme of hand hygiene and skin care.
Covid-19 means frequent hand washing and disinfection - hands that need to be cared for.
"Croda's 3 steps to radiant hands" is the theme of the latest Beauty Undefined campaign, a series of projects showcasing Croda's formulation expertise. The series brings together new ingredients from Croda, natural botanical extracts from Crodarom and bioactives from Sederma's range of active ingredients.
"We're presenting not just one formulation, but three innovative formulations that represent each of the "steps" needed to achieve radiant hands. This also includes a formulation kit and a must-see video!"says Croda.
To complete the Beauty Undefined series, a Power Hour webinar on adapting the hand care market in 2020 has been produced. The webinar also showcases unique hand care format concepts and details Croda's three easy steps for cleansing and caring for hand skin.
