Registration to exhibit under the French Cosmetics pavilion at the show Beauty World Middle East 2025in Dubai are now open.
This space, dedicated to French cosmetics excellence and supported by Cosmedwill welcome French brands to one of the world's leading beauty trade shows from October 27 to 29, 2025.
A strategic opportunity for export
The French Cosmetics pavilion represents a privileged international showcase for French companies wishing to develop their presence in the Middle East and on the international scene. Located at the heart of the Hall dedicated to cosmetics brands, for the past two years it has been a strategic lever for meeting qualified international buyers and distributors, benefiting from visibility under the emblem of French excellence, and gaining access to a fast-growing market full of opportunities.
A tailor-made accompaniment
Turnkey stand of 9m2, 12m2, 18m2 or more, fully equipped, preparatory regulatory webinars on the specifics of the Middle Eastern market, logistical support for the shipment of exhibition products: with this pavilion, VSEs, SMEs and ETIs can count on Cosmed's support to optimize their internationalization strategy.
Regional funding
A subsidy of 50 % on the cost of the stand is granted to companies from the Auvergne-Rhône-Alpes region, thanks to the financial support of the Region. Travel expenses will also be covered.
A benchmark show
Every year, a growing number of cosmetics companies take part in this event, which has become a benchmark for establishing new collaborations with key players in the beauty market in the Near and Middle East, Turkey, Egypt, Israel, Africa, India and Iran. Cosmed reminds us that Beauty World Middle East has established itself as a major industry event, as the figures for the 2024 edition testify:
- 71,000 trade visitors from 164 countries
- 2,000 international exhibitors
- 240 media covering the event
- A satisfaction rate of 97% among visitors
"The French Cosmetics pavilion offers an exceptional opportunity for French brands of all sizes to penetrate or strengthen their presence in Middle Eastern markets, which are particularly receptive to French cosmetics synonymous with quality and innovation."says Jean-Marc Giroux, President of Cosmed.
As places are limited, companies wishing to join the French Cosmetics pavilion should contact Stéphanie Miraton : [email protected].
