A new survey conducted by OpinionWay for Colgate-Palmolive reveals that only 28 % of French people consider the right dosage to be essential for responsible consumption. However, consumers are keen to adapt.
A recent study commissioned by Colgate-Palmolive from OpinionWay reveals some worrying statistics about the dosage habits of everyday French products. Carried out in April 2025 among over 1,000 French people, the study shows that only 28% of respondents consider correct dosage to be an essential lever for responsible consumption.
These habits have a dual impact: on the environment and on the budget. Every year, the average French person uses 2.8 softeners, 3.6 tubes of toothpaste and 3.5 washing-up liquids. These figures represent millions of products consumed, the dosage of which has a significant impact on the environment. Caroline Brucker, CSR Director for France and Benelux at Colgate-Palmolive, explains: " Our ambition? Transform this potential into a new habit by proposing appropriate solutions and raising consumer awareness. Because better dosing means consuming less, wasting less and preserving more, without compromising on efficiency.. "
Despite growing awareness of environmental impact, many don't respect recommended dosages: 68 % exceed the recommended amount for toothpaste, 63 % for washing-up liquid, and 39 % for fabric softeners. Yet 87 % of French people say they are ready to change their habits to reduce their ecological footprint.
