Quadpack's ShapeUp family has been extended with a single-material tube that dispenses cream in a fun and visually original way, using customized shapes.
With ShapeUp Stick, Quadpack imagined in 2023 an original stick capable of revealing a formula by creating a particular - customizable - shape to offer a novel consumer experience and brand identification.
The international packaging manufacturer and supplier extends this principle to tubes. Its latest packaging innovation: the ShapeUp tube. A sun, a flower, a logo or any geometric shape: the formula comes out of the tube in a customized format.
" Consumers are in control, Quadpack precision: They squeeze the tube to reveal the special shape of the formula, which they apply by dabbing or running their finger along the side. Ideal for hand creams, sun products, styling wax or even blush, it's a fun new ritual to share on social networks!"
The tube is the latest member of Quadpack's ShapeUp family. A brainchild of the company's Creative hub, it offers the possibility of brand personalization without having to invest in the creation of bespoke packaging.
Tube operation is simple. A customizable design plate is recessed into the tube head. When the formula is dispensed, it is extruded through the holes in the plate. Sun- and flower-shaped plates are already available, but Quadpack offers to produce a customized design to accompany the storytelling of interested brands.
The 30 mm-diameter tube is available in various lengths for capacities ranging from 20 to 80 ml. Single-material packaging, the ShapeUp tube is made entirely of polyethylene (PE) with up to 50 % of PCR.
A five-layer version is also available with an EVOH barrier to protect the formula. The multi-layer tube can incorporate up to 40 % of PE PCR. Tests carried out with refill showed easy, leak-free filling thanks to a film inside the cap, also made of PE, stresses the manufacturer.
Brands can further personalize the tube with gloss, matte or soft-touch finishes and by playing with colors. "Vivid coloring of the design plate will draw attention to the pattern when the formula is released, transforming its use into a multisensory experience."the company says.
