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ADF-PCD Paris returns in January 2020 with a new joint event on premium beverage packaging


ADF & PCD Paris, the largest event in the world dedicated to the aerosol, dispensing, perfume and cosmetic packaging industry, will be back in January 2020 alongside a brand new exhibition, the PLD: Packaging of Premium & Luxury Drinks (packaging for high-end and luxury drinks). This will create a new forum for packaging designers to share ideas and sources of inspiration, as well as to research new suppliers and products in their respective markets.
The ADF & PCD and PLD Paris 2020 fairs will be held on January 29 and 30, 2020 at Paris Expo Porte de Versailles, in Paris, around the theme “Innovate Together”. The theme is true to the role of the show, namely an event covering the closely related beverage, cosmetics and aerosol markets and an event for teams involved in packaging projects in the areas of design, marketing, manufacturing. development of packaging and purchasing within brands.

Josh Brooks, Director of ADF & PCD and PLD Paris 2020 , explains: “ We are proud to be very close to our industry and we listen carefully to the needs of buyers and suppliers in the packaging markets we cover. It is evident that packaging developers, designers and buyers face the same challenges in the cosmetics, beverage and aerosol markets, both in terms of technical challenges and brand positioning. The launch of PLD is a direct response to our community's demand for an event offering packaging designers in the premium and luxury beverage markets the opportunity to acquire and share technology and ideas. , but also to learn from their colleagues evolving within aligned sectors . "

Launch of the Advisory Committee

The conference program has been developed in close partnership with an official Advisory Board, made up of senior managers from across the industry. The latter includes experts from the biggest names in the cosmetics, beverages and personal care sectors, for brands such as Beiersdorf, Coty, Diageo, Edrington, Interparfums, Kao, Unilever and many more. 'other.
Josh Brooks says, “ Our Advisory Board is an evolution of our existing relationship with the market. This is a significant recognition of the quality content we deliver each year, both in our conference rooms and throughout the show. It also shows how deeply the ADF & PCD show has been deeply rooted in the community since its launch in 2001.

Among the confirmed speakers for the next event are senior representatives from brands such as Beiersdorf, Diageo, Johnson & Johnson, Pernod Ricard, etc. There will be 16 hours of content in total, covering the main themes and challenges of packaging development: technical challenges, sustainability and choice of materials, consumer and market trends, design inspiration and issues for packaging. multidisciplinary teams.

This “multi-market” / multi-disciplinary philosophy extends to the event itself, which is organized to allow cross-pollination between exhibitors at ADF & PCD and PLD. Suppliers that operate across multiple verticals are grouped together on a central aisle that connects all areas. An exclusive gallery of the winners of the Pentawards, the world's largest packaging design competition, will also showcase 2019's best achievements from across the packaging world.

Other highlights include:

  • The ADF & PCD Paris 2020 Awards: The long-awaited and hotly contested annual awards celebrate the best the industry has offered in 2019. It is possible to register until the deadline of November 7 .
  • Tours for visitors: the tours offered to visitors will include the “Made in France” tour , which presents the best suppliers on the French market, and the “Eco-tours” , which highlight the main products and solutions providers of sustainable packaging.
  • The “Innovation and Technology” forum: the famous Innovation and Technology forum will host new product presentations, launches and an overview of the latest technical possibilities in packaging, with thematic sessions by type of product, in order to allow visitors to find the new products they are looking for more easily.
    Josh Brooks concludes: “ ADF & PCD Paris is already an important annual event for the global packaging industry. The inaugural PLD broadens its scope and presents new perspectives from the premium beverage market, which reaches $ 4 billion. The event offers a common vision for the industry and we aspire to engage in an industry-wide dialogue on many of the long-standing and emerging challenges facing multi-functional brand teams. We are convinced that the ADF & PCD and PLD Paris 2020 events will become a forum for resolutely revolutionary ideas . "


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