Groupe GM, an international specialist in products for hotels, has unveiled a new line of Algotherm hospitality products that combine the revitalizing power of the ocean with dermocosmetic expertise, for an immersive wellness experience.
Renowned for its regenerating, moisturizing and protective properties, the Algotherm range is enriched with dermocosmetic active ingredients and algae. Laminaria Digitatainviting guests to enjoy the restorative benefits of the ocean. The formulas are 98% % natural-origin ingredients, vegan, GMO-free, gluten-free and certified by Biorius.
Infused with a fresh marine fragrance evoking the invigorating energy of the ocean, Algotherm's hotel line opens with sparkling top notes of lemon and green foliage, before revealing a delicate floral heart of lily of the valley, violet and rose.
Since 1962, Algotherm has been drawing on the richness of marine active ingredients to develop innovative skin care products designed to remineralize and regenerate the skin. The brand has taken a new step by integrating high-performance, clinically recognized ingredients inspired by aesthetic medicine.
Marine inspiration and eco-responsibility
The revamped packaging design is inspired by the natural nuances of the ocean. A palette of greens ranging from pale blue-green to deep emerald evokes the richness of marine biodiversity, paying homage to the vibrant colors of phytoplankton and the brand's deep maritime roots.
The collection incorporates Groupe GM's patented, refillable Ecofill dispenser, equipped with sealed, traceable 400 ml pouches, guaranteeing product hygiene and integrity. This system also simplifies operations for hoteliers: refills can be replaced by cleaning staff in less than 30 seconds. To complete the large-format offer, the range also includes the 375-ml Ecosource dispenser, certified by the European Ecolabel and the Nordic Swan label, and the 300-ml Ecopump dispenser, made from plant-based plastics and featuring sealed pumps, combining sustainable innovation and everyday luxury.
Algotherm also offers 33-ml tubes in plant-based materials with recycled plastic caps, as well as a 20-g RSPO MB-certified soap. To enhance the in-room experience, a resource face mask is available.
To complete the range, Groupe GM and Algotherm offer a selection of hotel accessories, elegantly packaged in recycled cardboard cases and boxes. The collection includes shower caps, vanity kits, sewing kits, polishing gloves, tissues, dental kits, shaving kits, manicure kits and combs.
As part of GM Group's "Care About Earth" program, the Algotherm line aims to embody an eco-responsible hospitality industry, designed to minimize environmental impact without compromising luxury.
"Groupe GM is proud to unveil the new Algotherm hotel line, which introduces the regenerating power of the ocean into guests' hotel experience. This collection embodies eco-responsible luxury, offering a unique experience that celebrates the natural beauty and biodiversity of the oceans while supporting sustainable development."said Laurent Marchand, President of GM Group.
