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Aptar Beauty + Home chosen by Lionel de Benetti for his new brand

Lionel de Benetti, former General Manager of Clarins Laboratories and Research, has just created his first facial skincare product under his own name. He has chosen Aptar Beauty + Home to support him in this new adventure.

AptarLionel de Benetti's objective was to develop a product that would meet the needs of all skin types, whatever their age or sensitivity. This choice implied a high concentration of active ingredients which, being sensitive to oxidation, need to be protected throughout the product's life. To guarantee this protection, Lionel de Benetti opted for Aptar Beauty + Home's Irresistible airless system. " This facial care product requires an airless container to avoid any contact with an oxidizing environment. The tests conducted by Aptar Beauty + Home convinced me that its dispensing system protected it from any risk of contamination. "he explains. For his first facial beauty treatment, Lionel de Benetti opted for the sobriety of Irresistible's transparent 40 ml version. Thanks to its unique airless technology, Irresistible offers leading cosmetics brands a complete dispensing system specially designed for the most sensitive formulas. Its hermetically sealed, multi-layer pouch bottle and anti-back-contamination dispensing system offer double high-performance protection against external contamination, guaranteeing perfect hygiene.

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