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Paris
Wednesday February 8th, 2023
- publicity -

Arcade Beauty presents a sample for Givenchy's Free Prisme

To support the launch of its iconic product, Givenchy has entrusted Arcade Beauty with the development of a powder keg to reproduce in small format the gestures of application of the free powder, called "shake -stamp - blend".

This thermo powder is one of the recent innovations presented by the group. It has four alveoli containing four shades of powder and a sieve whose laser perforations reproduce the 4G logo of the House, like the case of the product sold.

Simply lift the operculum, place the poppy provided with the sample on the sieve and shake the powder keg. The ultra-thin texture thus mixed is applied to the face with the help of the applicator, with a quick and precise gesture to enhance the radiance of the complexion and give it a velvety matte finish.

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