To support the launch of its iconic product, Givenchy entrusted Arcade Beauty with the development of a small-format powder case that reproduces the "shake - stamp - blend" application gesture of loose powder.
This thermo-powder dispenser is one of the Group's most recent innovations. It features four cells containing four shades of powder and a sieve whose laser perforations reproduce the company's 4G logo, in the image of the sales product case.
Simply lift the lid, place the puff supplied with the sample on the sieve and shake the compact. The ultra-fine, blended texture is applied to the face with the applicator, in a quick, precise gesture to enhance radiance and give the complexion a velvety matte finish.
Arcade Beauty presents a sample for Prisme Libre by Givenchy
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Cosmetics innovation comes naturally in Bretagne
In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.
