Aroma-Zone, the French specialist in natural beauty, well-being and skincare, has announced +56 % growth in its chiffre d'affaires (+13 points compared with 2023). Recently voted 2nd "favorite retailer of the French" in the OC&C Consultants barometer, the company ranks 1st in the items value for money and product quality.
These results can be explained by several factors linked to the strategic pivot operated by the brand since 2021.
As a result, new "ready-to-consume" products - with safe, easy-to-read and transparent formulation guidelines - now account for 90 % of the brand's sales (whereas Aroma-Zone had made a name for itself with its range of ingredients for DIY cosmetics). These products include the 10 best-selling references (Aroma-Zone sells a hyaluronic acid serum every 10 seconds in France, according to the company).
The intermediary-free model and a reinforced commitment to sustainability, with concrete eco-design and zero-waste initiatives (no boxes, no over-packaging, no cellophane, no single-dose) play an important role, with in particular almost two million ecorecharges sold in 2024 (+57 % vs. 2023).
The extension of the boutique network, with new openings in France (Dijon, Bordeaux, Ile-de-France, Grenoble), also strengthens our proximity to the community.
The digital channel, which shipped over 3.2 million packages in 2024, offre a personalized experience. The Aroma-Zone platform also shares unique scientific content written by experts, responding to its mission of sharing, transparency and democratization of knowledge.
Furthermore, in 2024, sales were evenly split 50 % in-store and 50 % on the web, with a proportion of online sales of 15 % to international markets.
Aroma-Zone aims to democratize natural beauty and personalized skincare while remaining accessible to all, and now appeals to nearly 25 % men. All in all, in 2024, nearly three million active consumers helped grow the Aroma-Zone community.
Ambitious prospects for 2025
Building on this momentum, Aroma-Zone plans to continue enriching its offre combining quality, efficacity, safety, naturalness and accessibility, while remaining attentive to the demands of its community (expert serums for all skin types and problems, dietary supplements and beautifying skincare).
The opening of new stores in several French cities, including Rouen, Cannes and the Paris region, and for the first time across the Atlantic in the UK (fin 2025) will contribute to the company's development.
The brand will also continue to invest in R&D and its Aroma-Zone laboratory. A new laboratory will open in Cabrières-d'Avignon by summer 2025.
With an effectif of 550 employees by fin 2024, Aroma-Zone plans to recruit. Industrial infrastructure development is scheduled for the next two years, with the expansion of the Châteauneuf-de-Gadagne logistics platform, that of the production plant and the construction of a new laboratory at Cabrières-d'Avignon.
"This success is the fruit of collective work and the ongoing confiance of our community of nearly three million active customers who share our values and commitment to healthy, transparent beauty. Our mission remains unchanged: to make natural products accessible to all, at the right price, so that we can consciously take care of ourselves, our beauty and our well-being, while adopting a more responsible approach to consumption. We are determined to pursue our commitment with the same passion and demand for quality. 2025 will enable us to pursue this growth dynamic in France, at our own pace, while setting our sights internationally with the opening of our first boutique in the UK."said Sabrina Herlory-Rouget, CEO, Aroma-Zone.
Photo taken from the Aroma-Zone website
