On the occasion of the 16th edition of the Cosmet'Agora trade show held in Paris on January 16 and 17, 2024, Basf Personnal Care unveiled Reflecting BeautyReflecting Beauty is a concept for rethinking cosmetics ingredients in terms of the balance between body, mind and environment. With Reflecting Beauty, the company aims to meet the expectations of consumers seeking authentic, more natural and more sustainable beauty.
With Epispot, Basf targets blemish-prone skin, joining the "#NoFilter" trend for an authentic appearance. Addressing the root causes of an imbalance affecting lipids, microbiota and the skin's natural defense system, this new ingredient aims to reduce skin shine, improve the appearance of facial pores and promote a healthy complexion. Obtained by water extraction from the aerial parts ofEpilobium angustifoliuma plant responsibly sourced in France, this ingredient is suitable for a wide range of applications, from facial serums to cleansers and make-up formulations.
With the launch of Emulgade Verde 10 MS, Basf extends its polyglyceric fatty acid ester technology for natural formulations. According to the company, Emulgade Verde 10 MS is easily biodegradable and based on totally renewable raw materials. This Cosmos-approved ingredient contains no preservatives and is manufactured using an environmentally-friendly solvent-free process. " It is a robust, flexible emulsifier that offers good stability in O/W creams and lotions, and excellent compatibility with commonly used cosmetic ingredients, including synthetic polymers and biopolymers.the company says. Emulgade Verde 10 MS is suitable for a wide range of cosmetic formulations, as it liquefies shear and facilitates distribution on the skin. Dermatological tests show that it is suitable for sensitive skin. In addition, this O/W emulsifier can be used for microbiome-friendly concepts. "
Basf also offers a sustainable alternative to cyclomethicone with Cetiol iSan. Approved by Cosmos and Natrue, of 100 % natural origin (according to ISO 16128) and readily biodegradable (according to OECD 301F criteria), Cetiol iSan is, according to Basf, a high-spreading, low-volatility product that feels light on the skin. The company thus indicates that it is suitable for a variety of applications, from skin care to make-up and sun care formulations, while offering good make-up removal efficacy. "The superior olfactory profile of this clear, colorless liquid makes it suitable for high-quality natural cosmetics with little or no fragrance," says the firm.
Photo taken from Basf's Linkedin page.
