BASF presents its new formulation concept at Cosmet'Agora 2026, emphasizing authenticity and personal expression in the cosmetics industry.
At Cosmet'Agora 2026, to be held in Paris on January 13 and 14, BASF will be showcasing its Beyond Beauty concept, affirming the importance of authenticity and personal expression in the cosmetics sector. « Understanding how people live, behave, interact and express themselves inspires new beauty trends. »explains Valérie Pian-Parison, Senior Marketing Manager France.
New ingredients for effective hair care
As part of the event, BASF will be introducing Aloversil, a new cosmetic ingredient. It is a solution containing naturally-derived peptides, designed to improve the appearance of denser hair, particularly in men showing signs of hair loss. Clinical studies have shown that the application of a hair serum containing Aloversil for four months visibly improves hair density.
At the same time, BASF will be presenting Dehyquart S18, a biodegradable conditioning agent. This cationic product, designed for capillary formulations, combines high efficiency with environmental compatibility. « Dehyquart S18 forms a smoothing film on the hair surface, increasing manageability while protecting against humidity »says BASF.
Impact on the cosmetics industry
The new products are part of a more global eco-design approach. Each formulation is designed to meet the growing expectations of consumers for products that are both effective and respectful of the environment.
