A tribute to the flavors and scents of the Mediterranean, the Azur collection from BDK Parfums captures the spirit of travel and a promise of elsewhere. It's also the story of a meeting between David Benedek, founder of BDK Parfums, and illustrator Édith Carron.
For the second year running, the designer and the artist whose work has been published in The New Yorker Magazine and The New York Times are collaborating. This encounter between perfumery and illustration has given rise to an ephemeral collection of three fragrances. Édith Carron's colorful, graphic style adorns not only the cases, but also the labels of each fragrance. "In a fresh, watercolor style, she adds a strong cultural dimension to the evocation of the resort, calling up in turn the works of Pablo Picasso, Jean Giono and Jean-Luc Godard. Here, a piece of pottery from Vallauris, a page from a novel by Francis Scott Fitzgerald or Ernest Hemingway, and there, memories of the Villa Malaparte emerge in a splash of sunlight. Each fragrance translates in its own way the atmosphere of a place, its unique light, right down to the melody that might be heard there".says the brand.
The three fragrances in the collection are part of this vibrant, sensory tableau. Citrus Riviera's luminous notes of mandarin, lemon and tonka bean instantly transport you to the festive, indolent atmosphere of the Côte d'Azur, for sunbathing on the pontoon of the Cap d'Antibes hotel, in the maze of the Villa Maeght and even in Picasso's studio in Vallauris.
The three boxes of Citrus Riviera, Sel d'Argent and Villa Néroli form a single image, a 180° panorama of the Mediterranean, from dawn to sunset. This polychrome triptych - which will only last one summer - reinvents the Collection Azur.
Ralf Schwieger, Mane perfumer, Anne-Sophie Behaghel, Flair perfumer and Alexandra Carlin, formerly Symrise perfumer, are behind each of the three fragrances.
"The acidic freshness and citrus impression at the top are due to neroli essence, associated with Nerolione, very quickly relayed by orange blossom absolute. Its honeyed, straw-like facets echo Bulgarian rose absolute. In the base notes, a comforting impression of balms and resins, thanks to vanilla absolute and cistus labdanum, illustrate the moistness of the air and announce the trio of ambrox, moss and cashmeran to convey the salty minerality of Faraglioni. An olfactory tableau of this island symbol of beauty and refinement".explains Alexandra Carlin.
The limited editions of eaux de parfum BDK Parfums × Édith Caron from the Azur Collection are available from June 16, 2025 until September 2025 at the BDK Parfums boutique, in leading French independent perfumery boutiques, in selected international outlets and on bdkparfums.com.
