Beiersdorf and Carrefour have joined forces to drastically reduce CO2 emissions from the hygiene and beauty sector in France. Two major initiatives aim to transform the logistics and eco-design of deodorants.
Beiersdorf and Carrefour have signed a strategic agreement to accelerate the decarbonization of the hygiene and beauty sector in supermarkets. This ambitious commitment, which aligns Beiersdorf's Net Zero 2045 objective with Carrefour's climate strategy, calls for a 79 % reduction in transport-related CO2 emissions by 2030, compared with 2018. Another key initiative concerns the NIVEA deodorant category, for which a 50 % reduction in emissions is forecast thanks to eco-design and format diversification.
Two key areas of transformation
The agreement focuses on two main areas. The first concerns the reorganization of logistics in France, with the aim of reducing greenhouse gas emissions by 79 % by 2030. To achieve this, Beiersdorf and Carrefour will introduce a mix of rail and road transport, increase the use of biofuels and optimize truck filling. The second axis focuses on transforming the deodorant category, with the aim of halving its environmental impact. This involves using recycled materials and raising consumer awareness of low-carbon products.
" This agreement goes beyond a simple commercial relationship and illustrates the ability to work together to create sustainable value. »says Alice Jactel, Beiersdorf General Manager France & Benelux. Jean-François Pascal, Vice-President sustainability Beiersdorf, adds: « Decarbonization can only be achieved through collective efforts. With Carrefour, we have a joint plan that will radically transform our logistics systems. "
This commitment also confirms Carrefour's desire to involve its partners in its Food and Climate Transition Pact, reinforcing its commitment to a more sustainable future.
