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Boet Brinkgreve appointed CEO of Laboratoire de Haute Parfumerie et Beauté, a new Richemont entity

On September 1, 2023, Swiss luxury giant Richemont appointed Boet Brinkgreve as CEO of its new Laboratoire de Haute Parfumerie et Beauté division.

"I would like to (...) welcome Boet Brinkgreve to Richemont and its Executive Committee. Boet will establish and lead our new Laboratoire de Haute Parfumerie et Beauté to enable our six Maisons already involved in perfumery to achieve critical mass in this highly competitive field, where scale is crucial. In partnership with the Maisons, and while respecting their unique high-end positioning, the platform will harness the resources of our Maisons to help develop the finest creations and most promising licenses."said Johann Rupert, Chairman of Richemont.

"Mr. Boet's role will be instrumental in enabling our Houses to reach their full potential in this dynamic market, expanding their customer base while enhancing the Houses' abilities to meet the needs of their highly demanding clientele. With his in-depth knowledge of the fragrance industry, his previous successes in leading new ventures, his remarkable experience in building winning international teams, and his commitment to sustainable ingredient sourcing, I am convinced that Boet will be a major asset to the group."continued Johann Rupert.

Before being appointed CEO of Richemont's Laboratoire de Haute Parfumerie et Beauté in 2023, Boet Brinkgreve held a number of senior positions at dsm-firmenich from 2007 to 2023, most recently as President of the Group's Ingredients and Sourcing Division and member of the dsm-firmenich Executive Committee. Prior to joining dsm-firmenich, he founded several start-ups and then worked for DuPont in business development functions from 2003 to 2007.

Photo: ©Richemont

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