The Value of Beauty alliance, created at the start of 2024, aims to bring together all players in the European beauty and personal care value chain. Its aim is to raise awareness and understanding of the positive impact of the entire value chain in Europe, both economically and socially.
The Cosmetic Valley cluster, coordinator of the French perfumery and cosmetics industry and founder and pilot of the Go4Cosmetics European network formalized by the European Commission in 2021, has joined the consortium whose members are Albéa, Ancorotti Cosmetics, Beiersdorf, DSM-Firmenich Fiabila, Givaudan, IFF, KIKO Milano, L'Oréal Groupe, Patyka and Puig.
Cosmetic Valley reminds us that the beauty and personal care sector plays an essential economic and societal role in Europe. However, the importance and scale of the beauty value chain is often underestimated. The industry is a cornerstone of European excellence, contributing over 29 billion euros to the economy every year and employing nearly 3 million people.1 . The sector invests around 2.35 billion euros in research and development every year.2.
The aim of the Value of Beauty alliance is to bring together players in the European beauty and personal care value chain to raise awareness of the importance of cosmetics and the positive contribution the industry makes to Europe, both economically and socially. The alliance is open to any company in the European beauty value chain, including private companies and trade associations.
1. Eurostat (2015).
2. Cosmetics Europe & Euromonitor International (2023). Market Performance: European Cosmetic, Toiletry & Perfumery Data.
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