In creating her first skincare line with the LVMH Group's Beauty division, Stella McCartney has given in to her convictions: "use only what you need, taking care of yourself and the planet". Bormioli Luigi has responded to the need for practical, aesthetic and responsible bottles and jars.
Launched in autumn, the skincare line comprises three products in various sizes: Reset cleanser, Alter-Care serum and Restore moisturizer.
Every stage in the product life cycle has been studied to minimize its environmental impact, and the packaging is refillable and recyclable. What's more, the refill itself becomes a mobile pack in its own right, a revolution in the world of packaging.
Whether it's the serum or the cream, the brand has made it easy to use in two ways:
- The refill alone features a practical opening cap for on-the-go use,
- The complete product includes glass packaging, airless pump kit and refill.
At end-of-life, the pouch and cap can be recycled in their respective channels, while the pump kit and bottle or jar can be reused for life. Recognized by the brand for its responsible industrial processes (EcoVadis Platinum for its Parma and Abbiategrasso [Milan] factories in 2022), Bormioli Luigi is delighted to be part of an absolutely virtuous production chain.
Whether turnkey or custom-designed, Bormioli Luigi manufactures the jars and bottles, whose glass contains up to 15 % of recycled material. The challenge was to guarantee a minimum opening size and a depth that would allow the refill to fit easily into the jar or bottle, and the pump kit to screw into it.
In 2023, the brand intends to push ahead with its eco-design efforts. It plans to use Bormioli Luigi's industrial solutions to claim a share of recycled glass of up to 40 %.
