Armani's new men's fragrance Acqua di Giò Elixir, composed by Alberto Morillas, is the most concentrated fragrance in the collection. It aims to embody "modern man and extreme sophistication."
For this fragrance, Armani wanted a bottle that evoked the paroxysm of depth. The brand entrusted Bormioli Luigi with its creation. Technical and industrial challenges were met to develop a container (in 50 ml format) whose deep decoration evokes the concentration of obsidian.
Bormioli Luigi has created a sober silhouette whose square base is slightly rounded to draw the eye into the depths of the material. The silver logo is discreetly integrated. To produce such a shape, the Italian glassmaker had to find the exact dosage of material to obtain the right balance and perfect geometry between the thickness of the base and the lightness of the piece.
The intense black hue is achieved by Inside interior lacquering, Bormioli Luigi's signature decoration. It is reminiscent of the rare obsidian stone that evokes hidden luxury and repels negative energies. The choice of the Inside technique and the choice of black were conditioned by minute compatibility tests between the lacquer and the particularly concentrated juice. The black and silver silkscreen patterns reflect the light back at them.
