Amoéba, an industrial greentech specializing in the development of natural microbiological solutions based on the patented exploitation of amoebae, announces that its Board of Directors has unanimously decided to present Charlotte Franceries as a candidate for the position of Director at the next Annual General Meeting, to be held on June 26, 2025. Her forthcoming appointment to the Board would be a major event for Amoéba, which would then benefit from the multiple expertise of a personality with extensive skills in the cosmetics and beauty industry, ranging from general management of international companies to international marketing and communications.
A graduate of EM Lyon, Charlotte Franceries worked for over 25 years in the L'Oréal group, where she began her career in international marketing management for the Vichy brand and then for L'Oréal Paris skin care. She went on to become International General Manager of Biotherm, General Manager France of Yves-Saint-Laurent Beauté and, after a spell at the head of the Roger et Gallet brand, International General Manager of L'Oréal Paris, the Group's largest and most prestigious subsidiary.
She joined the McCann Group's French agency seven years ago, and is now its President. The McCann Group is one of the world's leading advertising and communications agencies, present in over 100 countries worldwide. Within the Group, Ms Franceries is also responsible for the L'Oréal account worldwide.
"I'm delighted to be joining Amoéba's Board of Directors, and I'd like to thank its members for their confidence. I was convinced by Amoéba's great potential for innovation, and in particular by the innovative and highly promising nature of its cosmetic ingredient. The company has unique know-how, and I look forward to contributing to the strategic choices that will shape the company's future, in particular by giving it the benefit of my specific knowledge of the world of cosmetics and communication".said Charlotte Franceries.
"We are very proud and honoured to welcome Charlotte Franceries to our Board of Directors. Her impressive experience acquired in marketing and general management positions within the L'Oréal group, enriched by her complete mastery of advertising and communication techniques acquired at the head of the McCann France group, will enable our Amoéba business to benefit from new skills, complementary business approaches and fresh strategic visions. Over and above the obvious benefits that Ms Franceries' arrival will bring to our cosmetics business, which is in the process of being launched, her experience will benefit all our activities, including biocontrol".said Benoît Villers, Chairman of Amoéba's Board of Directors.
