The Chinese New Year or Lunar New Year (CNY), one of the most important events in Chinese tradition, but also in other Asian countries, was celebrated this year on February 10, 2024.
For the occasion, Dior entrusted Pure Trade with the creation of a set of boxes and envelopes.
This ensemble soberly combines the codes of the House of Dior and those of CNY.
Emblematic of these festive days, the "Lucky Money" envelopes are made of FSC paper, decorated with a shiny transparent motif, a gold hot-stamped band, and the Christian Dior logo, also hot-stamped in gold. They come in sets of eight, in a large envelope, accompanied by a greetings card from the House of Dior.
A mini-case, also in red-tinted FSC paper, holds a lipstick. It closes with a cord that wraps around two buttons decorated with the embossed, then gold-stamped monogram.
Finally, two rigid (S & M) and two folding (M & L) FSC paper boxes, also decorated with embossed motifs and gold hot stamping, including the brand logo, can be used to create gift boxes.
