Some 150 participants took part in the online edition of the Sensory conference organized by Cosmetic Valley on March 18, 2010, live from Tours.
Live from the Mame, the city of creation and innovation, the 4th edition of the congress allowed all participants to interact with the speakers.
The congress was introduced by Marc-Antoine Jamet, president of Cosmetic Valley, alongside Thierry Chailloux, vice-president of Tours Métropole Val de Loire and Bernard Plat, president of the association Valesens, which is dedicated to the dissemination of sensory innovation.
In his speech, Marc-Antoine Jamet praised the territory's expertise in sensorial matters and thanked the partners who had designed and participated in a rich and dense program. "Cosmetic Valley organizes many conferences on scientific topics such as safety or lipids, cosmetology or regulation. But the Sensory conference is unique because of its subject, he said. Perfumery and cosmetics is a business of sensory creation. Touch, sight, smell, sensory construction, brain translation of emotions, sensory design ... are now at the center of developments.
The conferences of the fourth edition of the Sensory congress are now available on demand in replay on the Swapcard platform, until April 5th 2021.
