Cosmetic Valley sets up shop in Shanghai

Cosmetic Valley president Marc-Antoine Jamet announced at the ninth edition of the Cosmetic 360 trade show, currently taking place at the Carrousel du Louvre in Paris: " a permanent installation in Shanghai: the French Fragrance and Cosmetics Ambassy ". This Chinese regional branch will have dedicated staff and will deal with issues relating to business activity in China. It is also a " a gateway for those not yet present "adds Cosmetic Valley. The local stakes are obviously those of sales on a gigantic market, while at the same time having a stronger voice on issues relating to parallelism, intellectual property and counterfeiting.

More generally, Cosmetic Valley is delighted with the dynamism of the sector, with this " ecosystem that works "In the words of the Chairman, who welcomes coordinated action by the State, local authorities and stakeholders.

For her part, Franckie Béchereau, director of the Cosmetic 360 trade show, announces the transition from a " structuring event to a structural event. We showcase the industry's innovation, exports and growing skills. We bring together all the links in the industry. We're both a showcase and a factory for innovation. And we do business! "She reminds us that the industry needed this event in 2015, and that today, the show is intensifying without departing from the initial concept.

Christophe Masson, Director of Cosmetic Valley, concludes by explaining that the show " is a source of inspiration for us all. Whether we're talking about environmental transition, the use of our cosmetics, simplified formulas or monomaterials, Cosmetic 360 is a source of inspiration for us all.. "

The show has already announced its dates for 2024: it will be held at the Carrousel du Louvre on October 16 and 17.

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