On the occasion of Luxe Pack Monaco 2025, Cosmogen confirms its innovation and growth dynamic with a range focused on precision, sensoriality and eco-design. From glass dropper tubes to stainless steel Tense Tube, packaging solutions meet the growing demands of skincare and make-up brands to offer a premium range.
" We should end up with sales of just over 26 million euros, with very strong growth. "says Priscille Caucé, CEO of Cosmogen. The company, which boasts a team of 35 people based in France, China, the United States and Brazil, develops both innovative standard solutions and specific packs for leading luxury brands. Its strength lies in product development led by an in-house department, coupled with reactive industrialization and a keen eye for technical trends.
Inspired by the codes of cosmetic surgery, Cosmogen is banking on the image of efficiency and precision in its new applicators. A clear strategic direction. " Anything that resembles cosmetic surgery has this side of expertise and results. "explains Maud Lelièvre, Marketing and Communications Director. The aim is to offer gestures that enhance the formula's performance, while building a differentiating visual signature on the shelves.
Key new features include the Needle Dropper's ultra-precise aluminum tip, thick glass bottle and dropper dosing system, designed for concentrated formulas in both skincare and make-up. " There's a real premium feel to this aluminum side with its precision application.. It will work very well "predicts Maud Lelièvre.
Presented in two finishes (frosted or transparent), it combines aesthetic appeal with functional performance. Brands can then choose the degree of personalization they prefer.
Already known in its zamak version, the Tense Tube is now offered with a removable stainless steel tip, guaranteeing enhanced compatibility with formulas, while ensuring recyclability and a long-lasting cooling effect. " Steel doesn't move and can be recycled too. This was not the case with zamak. "notes Maud Lelièvre.
This choice of material meets the market's growing expectations in terms of durability, without compromising on the user experience.
Cosmogen also enhances its ABL (aluminium barrier laminate) with a Dropper Tube version featuring a removable, recyclable aluminum applicator. It combines enhanced formula protection with high-end aesthetics. " This kind of product can make a real impact in terms of image. "says Maud Lelièvre. Aluminum, popular for its barrier effect and quality image, is used here in line with eco-design requirements.
The Smooth & Fresh launch introduces a bi-material applicator, combining an ultra-soft flocked surface with a cool metallic zone. Dedicated to hybrid textures (glosses, concealers, liquid blushes), it enables targeted, hands-free application and an even finish. " The flock will deposit the formula really well. There's a wringer to help you remember the right dose. "says the Cosmogen team. This patented product illustrates the "make-up care" approach that Cosmogen wishes to reinforce.
Cosmogen has renewed its range of accessories with new materials. The High Coverage Blender sponge, 100 % Rubicell, ensures reduced absorption, ergonomic application and a professional finish. The Duo Jelly Brush, with its double tip (silicone + brush), combines hygienic application with natural blending. The Bouncy Cushion Puff, available in a mini version, offers an optimized gesture thanks to its much-appreciated peach-skin feel.
Cosmogen pursues a structured approach, between compliance with regulatory constraints (PPWR, CSR, eco-design) and functional creativity. The innovations presented are all adaptable in coex, PCR, and dismountable or refillable components are designed according to Reduce, Reuse, Recycle principles. " It's our job to be able to adapt to brands and their demands "concludes Maud Lelièvre.
Luxe Pack Monaco 2025 marks a controlled turnaround for Cosmogen. By multiplying technical innovations in the service of expert application, the company is consolidating its position with brands seeking differentiation. With the rise of premium aluminum-based packaging and the emergence of sensorial accessories, the beauty gesture is becoming a strategic lever - at the crossroads of skincare, make-up and user experience.
