True to its promise of turnkey development of 100 % identity products for brands, Coverpla worked with Unique'e Luxury to launch its Mashumaro fragrance. For the occasion, the Félix by Coverpla bottle adopted an intense red interior.
Unique'e Luxury is a Turkish brand founded by Serhat Okyay and Selim Ozen in 2017. Based in California, its products have originally been made in Turkey. In six years, it has built a solid international reputation for the exclusive essences of its fragrances and its approach to excellence, from extracts to packaging. The brand's successes include Crush On Me, Kutay, Beverly Hills Exclusive and Akdeniz.
In March 2023, the collection welcomed its 15th creation, christened "Mashumaro マシュマロ" (marshmallow in Japanese).
Coverpla accompanied the launch with its Felix bottle, chosen in a 100 ml format. This bottle features Bormioli Luigi's patented Inside interior design in an intense red, revealing the bottle's elegant shapes and thick base. The prints are produced in white silkscreen in the Coverpla workshops.
Continued, not finished
This development illustrates the spirit of trust and partnership that has developed between the brand and Coverpla, whose teams oversaw the choice of shade, provided technical advice and orchestrated the preliminary juice compatibility tests.
The collaboration continues with new launches such as Mangonifiscent (launched in April), Zen'gi and Woud & Mood Absolute announced for July and September respectively.
