Dog de Lux has teamed up with Coverpla to offer a high-end fragrance for dogs that respects the codes of luxury perfumery.
Bruno Mocher, an expert in the distribution of hair care products, has designed Dog de Lux, a niche fragrance for dogs. It's a luxury product aimed at owners of the 9 million dogs in France, 7 % of whom are ready to spend up to 3,000 euros each year on leisure products. This ambitious project came to fruition thanks to a collaboration with Coverpla which has developed refined, practical packaging.
Design and collaboration
Delphine Mocher, Bruno's sister, collaborated with Galimard to develop a delicate, alcohol-free fragrance, perfectly suited to the demands of masters and their four-legged companions. The 100 ml Urban bottle was chosen, enhanced by a black Saxon cap and a Sensea pump for a fine, even spray. « For this development, we respected the codes of high-end perfumery with refined, contemporary packaging that is both aesthetic and practical. »says Sébastien Saussereau, Director of Coverpla.
A symbiosis of know-how and innovation
Bruno Mocher explains how this adventure is also the fruit of a meeting between family tradition and the challenges faced by the various players in the value chain. « The Dog de Lux scenario is illustrated by the encounter between our family-owned company and the various players in the chain, who met every challenge. Coverpla acted as a technical and creative partner, with enthusiasm and agility. »he concludes.
