With the recent launch of two new grades, the Surlyn palette has taken a new step in the breadth of possibilities available to designers. It is therefore logical that DuPont is teaming up this year with the Haute École d'Art et de Design de Genève (HEAD) to organize the first edition of the “Be Surlyn® and Design” competition and offer designer students the famous resin as a source of inspiration.
Innovation and creativity, these will be the key words of this first edition of the competition, organized in partnership with the trendy agency Beautystreams. About ten students in the second year of the 'Bachelor of Arts in Product, Jewel and Accessory Design' at HEAD will take up the challenge of creating a brand new perfume cover design made in Surlyn. The jury, made up of representatives of the major brands in perfumery and cosmetics, will be chaired by Thierry de Baschmakoff. According to the designer, “the bottle is the binder, the object that links the visual identity of the brand with the essence of the perfume. The perfume is ephemeral but the container remains. This is why the bottle and the cap are the subject of special care on the part of the brands. “Aware of the issue of packaging, DuPont's technical and marketing team supports brands upstream of their projects, and well beyond the launch of the product. The innovation in materials, the diversity of decoration techniques and the efficiency of the developments ensure agility to brands that choose to compose with the Surlyn palette.
It is in this spirit of creative freedom that the students will work during November and December to take up the “Be Surlyn®” challenge and present their creations at the beginning of next year. To help them in their thinking, the Beautystreams agency unveiled three major beauty trends for the fall-winter 2018 season, which students can draw inspiration from for their designs. “Behind the design of each packaging, hides a story. Get inspired by trend projections to create your own universe and tell your story ”encouraged Michele M. Superchi, Marketing & Sales Manager for Beautystreams. The DuPont team, for its part, will provide personalized technical support throughout the project, as Guillaume Beyrath, technical manager in the cosmetics team underlines: “Just as we do with brands, we want to support student designers in their approach, to ensure the feasibility of their projects. Surlyn is a learned subject. Any new creation assumes a good knowledge of the technical, sensory and aesthetic specifications of the material. It is up to us to guide the students as well as possible for the optimal realization of their projects. "
The kickoff was given by Thierry de Baschmakoff on November 6, 2017 at the DuPont European Technical Center in Meyrin in the presence of all the partners. “Working directly with a company such as DuPont is a great opportunity for students to discover the industrial world, what happens after their designs” underlined François Dumas, designer and associate professor at HEAD. “We were delighted with this adventure with the students of HEAD. The winner will see his project come to fruition and we will invest in the production of the winning design. We are convinced that with its unique properties, Surlyn® will allow students to think through matter, and surprise us through their creations. »Says Maria Carcolé, EMEA Marketing Leader Perfumes & Cosmetics at DuPont.