Fiabila launches the Fairy Swirl and Cookielicious ranges, water-based nail polishes promising safety and creativity for children.
Fiabila is expanding its range with two new collections for children: Fairy Swirl and Cookielicious. These products are water-based, guaranteeing a risk-free experience thanks to solvent-free ingredients that can be washed off with lukewarm water.
Fairy Swirl range
The Fairy Swirl collection transforms each bottle into a glittering globe with bio-glitters. The water-based formula creates a swirl of glitter with each shake, giving nails a fairy-tale shine. « With Fairy Swirl and Cookielicious, we demonstrate that innovation in nail polish formulation is not limited to technical performance. »explains Candice Jagut, Marketing and Innovation Manager. Shades such as Pixie Gold Twirl and Starlight Silver require just two coats for a satisfactory finish, and can be easily removed with soapy water.
Cookielicious range
Cookielicious is inspired by the simple pleasures of childhood. The range uses natural, vegan 100 % particles, offering a 3D texture reminiscent of a soft cookie. Colors, such as Choco Chip Cheer and Vanilla Frosting Fluff, are enhanced by a sweet cookie scent, and also remain solvent-free. This collection encourages sensory interaction between children and the product, creating a playful experience.
Fiabila has also carried out user studies confirming the acceptance of these new products: 98 % of children appreciated the ease of application, while 95 % of parents praised the absence of odor and the simplicity of removal. These results validate the company's commitment to using water as a vector for innovation and safety.
Commitments and outlook
Fiabila not only masters the formulation of water-based nail polishes, but also offers formulations that can be adjusted to users' needs, such as versions with adjustable hold. The company, founded in 1977, operates in several countries and is committed to responsible practices, as demonstrated by its partnership with the Global Compact program.
