Gallinée enters a new phase of development with Romain Carrega at the helm, to strengthen its brand in Europe.
French dermocosmetics brand Gallinée, a pioneer in the microbiome, is about to enter a new phase of growth. Romain Carrega, recently appointed Deputy Chief Marketing Officer Derma & Prestige at Shiseido EMEA, will oversee Gallinée's development in Europe as part of his new, expanded role. He succeeds Anne Ravillion, who led the integration of the brand and its rapid commercial expansion, notably with a tenfold increase in its pharmacy distribution network.
Romain Carrega will head Gallinée's global communications, product development, operations, digital and trade marketing teams. His objective is to reinforce the brand's impact and support its expansion.
" Gallinée benefits from a unique scientific positioning in the microbiome field and strong growth potential in Europe. The last three years have enabled us to structure its development within the Shiseido group and accelerate its distribution, particularly in pharmacies. Our ambition now is to strengthen the brand, refine our message to consumers and increase its visibility to generate greater commitment. »said the new leader.
Marie Drago, founder of Gallinée, commented: ««"".« Joining the Shiseido group has enabled Gallinée to change scale while remaining true to our scientific standards. I'm very excited to see the brand enter this new phase, where strategic communication and brand building will accompany major launches. "
