Givaudan Active Beauty was honored at in-cosmetics Korea (Seoul, July 2-4, 2025). The company won the K-Beauty Standout Award for PrimalHyal UltraReverse, an innovation in anti-aging skincare.
This prestigious award recognizes ingredients that combine scientific excellence with K-Beauty creativity. The 2025 edition of in-cosmetics Korea was dedicated to bio-engineering, highlighting the industry's most advanced solutions.
Givaudan Active Beauty explains that PrimalHyal UltraReverse is fully in line with this trend, by targeting the fundamental markers of aging at DNA level. An approach that aims to redefine the codes of well-ageing by acting at the root of skin senescence mechanisms.
The award marks Givaudan Active Beauty's third consecutive victory at in-cosmetics Korea. The company won the Gold Best Ingredient Award in 2023 and 2024. First for PrimalHyal Hydra[+], a cationic hyaluronic acid with unprecedented moisturizing efficacy, then for Illuminyl 388, an illuminating active ingredient.
Photo taken from Givaudan's Linkedin page.
