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Tuesday, November 29, 2022
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Groupe GM announces a new partnership with Phytomer

Groupe GM, the international market leader in hospitality products for the hotel industry, is today pleased to announce a new partnership with Phytomer.

Phytomer is the story of three generations united by the same dream: to offer the skin all the benefits of the sea. For 50 years, Phytomer has been drawing on the incredible richness of the sea to offer both men and women skin care designed to reveal all their beauty. The most beautiful spas in the world today choose to offer their customers the revitalizing benefits of Phytomer treatments.

With this collaboration, Groupe GM can now offer hotel guests a new line of hospitality products inspired by the sea. Phytomer treatments are enriched with marine criste (Crithmum maritimum), a plant with wonderful refreshing, relaxing and softening properties. A pure moment of well-being. The formulas contain up to 98% natural ingredients. Their fragrance is inspired by the iodine freshness of the sea air, combining subtle floral notes with pleasant aquatic and woody scents.

The Phytomer range of hospitality products meets all the requirements of Groupe GM's Care About Earth social responsibility program. Launched in 2018, this www.groupegm.com program aims to reduce the impact of the hotel sector on the environment.

This new line reaffirms the commitment and efforts made by Groupe GM to develop sustainable products. The treatments are offered in dark blue tubes of 30 ml, made with 90% of materials of vegetable origin. The caps are made of 100% recycled plastic. The range includes shower gel, shampoo, conditioner and body milk.

The Phytomer home product line is complemented by two large-format 400 ml dispensers: Ecofill and Ghost.

Ecofill is an innovative, sustainable and eco-designed product. This distributor, patent pending, is not only eco-responsible, rechargeable and traceable. It is also a clean, safe, fast and easy solution with a reduced environmental impact. Its sealed pockets with a capacity of 400ml, offer low-impact packaging with only 8g of recyclable plastic and guarantee total traceability of formulas. Dark blue Ecofill dispensers include shower gel, shampoo, conditioner, body milk and liquid soap, all 100% traceable.

As the name suggests, the Ghost distributor clings to an invisible rail, giving the impression that the product is floating in the air. This large format dispenser of 400 ml with an ecological and ingenious design is made from sugar cane and lasts about 40 days. The system is both safe and easy to use. The amount of product remaining is visible through a small discreet window. Designed to blend in with the wall to which it is hung, this dispenser is supplied with a wall mount, either with screws or with double-sided adhesive, and is accompanied by a key to easily remove the device from the wall.

The Ghost dispenser is offered in white, and the bottle is made of 100% vegetable materials. The Ghost is available for a wide range of products, including a shower gel, shampoo, conditioner, body milk, liquid soap, as well as hair and body gel.

The range is complemented by a 20g bar soap certified RSPO (Roundtable on Sustainable Palm Oil) and wrapped in Allegro paper.

Laurent Marchand, CEO of Groupe GM, said: "We are delighted to enter into this partnership with Phytomer, a major brand that stands out as much for the professional quality of its cosmetic care as for its spirit of innovation, and which shares Groupe GM's commitment to sustainability and the environment. Phytomer already works in partnership with 10,000 spas in 80 countries, and we look forward to launching the new product line in hotels around the world. This collection of hospitality products meets all the criteria of our Care About Earth program, and we are convinced that it will meet all the expectations of the guests of our partner hotels. »

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