The Pochet Group intends to accelerate its strategy to push back the boundaries of decors with its partners. The stated aim of the company, which specializes in the manufacture and decoration of high-end, multi-material beauty packaging, is to design original decors that combine luxury and responsibility.
Its collaboration with Seram, a subsidiary of the Neyret group, a world leader in the ornamentation of luxury goods, aims to offer decorations "exceptional finesse, while exploring new creative possibilities."
The result of this collaboration is Laser Tone, a technology that produces a fine, nuanced decor with a wide range of functionalities.
Laser Tone uses lasers that are distinct from traditional lasers to engrave with finesse the entire part, from bottle to cap, without compromising on sharpness of detail, pushing back the conventional limits of packaging decoration.
From precise patterns to artistic solids: a diverse creative and finishing palette is made possible by this technology. Inspired by Seram's innovative approach to blending textile and perfume culture, it redefines packaging design standards, according to its designers.
Integrated features, environmentally-friendly production
Functional elements such as logos, brand information and QR codes can be integrated using this innovative technology. This versatility enables brands to express their identity in a distinctive way. The technology can be used on Pochet glass for a range of cosmetics packaging, and may in future be applied to other Group materials.
The decoration etched into the glass is unalterable. What's more, this technology requires less energy and no materials are consumed.
"The alliance between Groupe Pochet and Maison Neyret (Seram) aims to redefine the aesthetic and functional standards for laser decoration of packaging to offer brands infinite and sustainable decoration possibilities."emphasize the two partners.
