In-cosmetics Asia, Asia-Pacific's leading event for personal care ingredients, returns to Bitec, Bangkok, November 4-6, 2025.
The 2025 edition will welcome 80 % from the world's top 10 ingredient suppliers, including industry giants such as Basf, Croda, Clariant and Evonik. The show also plans to welcome 90 % from the world's top 10 cosmetics manufacturers, from L'Oréal and P&G to Kenvue and Unilever.
For this 16th edition, in-cosmetics Asia triples in size since its launch, reflecting the growing demand from R&D professionals and formulators for ingredient solutions in the region.
The 2025 edition will feature over 700 exhibitors and welcome thousands of cosmetics scientists, manufacturers, brand owners and product developers from across the Asia-Pacific region and beyond. Based on registration applications, overall demand for the show is already 273 % higher than at the same time in 2024.
Against a backdrop of market volatility and regulatory changes in the US, EU and China, global cosmetics brands are increasingly turning to the Asia-Pacific region, with in-cosmetics Asia site traffic from the US, Russia and China increasing by 105 %, 69 % and 22 % respectively.
Up to 100 new exhibitors will join the event, with a 151 % increase in traffic to the website's Exhibitor Directory over last year; a clear sign of the enthusiasm of personal care experts seeking the latest ingredients for personal care.
In-cosmetics Asia 2025 continues to evolve in tandem with industry trends, with this year's show strongly highlighting the following topics:
- AI-powered personalization and beauty
- Changing consumer behavior in China, India and Southeast Asia
- Ethical cosmetics and sustainability: with ingredients of marine origin emerging as one of the most sought-after categories on the website.
- Product stability and efficacy: a central focus of this year's Technical Seminar and Formulation Laboratory programs.
- SPF and UV protection: with the latest advances in UV filters, formulation strategies and regional compliance challenges.
"This year marks an exciting turning point. As beauty brands navigate macroeconomic pressures and shifting consumer priorities, we've seen a growing interest in the APAC region due to its agility, speed to market and endless demographic opportunities. in-cosmetics Asia 2025 will echo this momentum, not only in terms of scale, but also in the depth with which we address the industry's most pressing needssaid Sarah Gibson, event director at in-cosmetics Asia. From the rise of biotech beauty to the growing demand for healthy aging solutions, we're aligning our program with the real challenges facing formulators today: matching consumer trends with R&D capabilities, efficacy, ingredient compatibility, UV protection and more. This year's show will offer attendees a platform to innovate and progress with confidence. There's much more to come, and we can't wait to reveal what's in store!"
The in-cosmetics Asia event will take place from November 4 to 6, 2025 at Bitec in Bangkok. It will be held at the same time and place as Cosmex, a trade show focusing on manufacturing technologies, machinery, packaging and ODM / OEM services for personal care products and dietary supplements.
