"Naturalness at the heart of your development This is the new baseline for the reworked logo of the Innov'Alliance competitiveness cluster, a key player in innovation in the naturalness and plant-based industries.
The new visual identity, the fruit of several months of collective reflection within the cluster - governance, team and members - is intended to be more modern, dynamic and bold than the one it replaces, in order to highlight the cluster's values and mission: to stimulate innovation in the service of naturalness and ecological and technological transitions.
"Our new baseline perfectly sums up the essence of our actions. It reflects our commitment to naturalness and innovation, while underlining our central role in the development of plant-based industries", points out Jean-François Gonidec, President of Innov'Alliance.
For Innov'Alliance, it's all about being in tune with the expectations of plant industry players and society at large: in its new logo, a dynamic "apostrophe V" symbolizes the movement towards innovation, the future and technological and digital transitions; the term "Alliance" is now written in green, symbolizing naturalness, illustrating the cluster's commitment to ecological transition; a pictogram representing colored leaves is intended to symbolize the diversity of the cluster's four industrial sectors (agrifood, food supplements and health ingredients, cosmetics, fragrances and flavors) - sectors which have in common the transversality of the concept of naturalness, from plant to product, as understood by the cluster.
Photo from Innov'Alliance's Linkedin page, taken on the occasion of the Med'Agri 2024 trade show.
