At this year's Luxe Pack Monaco, which took place between October 2 and 4, 2023, the Pochet Group presented three major themes linked to new market trends: premiumization, lightening, rechargeability and new uses.
Optimized solutions in terms of aesthetics and use
In its Creative Lab, the Pochet group presented innovative proposals for the distribution of anhydrous formulas and the application of creams.
On the stand, brands were able to discover new, innovative and customizable refillable skincare jar designs: Malti, Marvelous. These innovations joined Odyssée (the nomadic refillable jar) and Modulo Skin, both in Collections.
The Malti pot offers a multitude of materials - wood, ceramic, aluminum, virtuous plastic, etc. - for its case or refill. - for its case or refill, both of which can be combined with a highly intuitive gesture, for all types of care, especially inclusive or masculine. Marvelous, the prestige skincare jar with intuitive gestures.
Marvelous is a refillable skincare jar with an intuitive gesture. The jar and refill are made of glass. Its hidden refillability means it retains an elegant aesthetic and is in keeping with the codes of exceptional skincare.
Pushing back the limits of materials and decors with open innovation partners
Thanks to its knowledge of the beauty and luxury goods market, the Pochet Group, in partnership with MagREEsource and its customers, intends to integrate responsible magnets into perfume caps.
MagREEsource is developing an innovative technology for recycling magnets sourced in France from the dismantling of wind turbines and electric motors.
"This innovation will reduce the magnet's carbon footprint by a factor of two compared with a magnet manufactured in Asia.says Nicolas Piffault, Pochet Group CSR Director.
Adding value to the growing make-up segment with noble materials
The Pochet group preserves the codes of luxury and the aesthetics of make-up products by working with noble materials and innovative gestures.
Diamond, its bottle with glass base and cap, benefits from entirely translucent packaging, which adds sparkle to make-up and skincare formulas and perfume juices. It responds to the trend for ultra-luxury, precious packaging, and can be recycled through recycling channels.
Minimal jars can be designed in all sizes, from 7-ml blushes and balms to 200-ml body creams. They are at least 20 % lighter than the average weight of products on the market.
The Minimal range, initially comprising a lightweight glass jar and an aluminum cap - the two most recycled materials - has also been extended with an ultra-light bottle (15 g, i.e. 50% less weight than standard bottles on the market) with very thin glass walls, and a refillable glass case, ideal for loose powders and poured formulas as well as skincare creams.
Audace, with its all-metal or all-plastic cases featuring innovative gestures, offers prestige powders an innovative case, both aesthetically and in terms of use, with its easy-opening and refill system.
