Each of the thousands of sites that will be open to the public during the European Heritage Days on September 19 and 20 must comply with strict health and safety standards. This is not an easy task for all sites, especially those that are private or modest in size, and rarely open their doors to the public. To support them, the Fédération des Entreprises de la Beauté (FEBEA) has decided to join forces with the French Ministry of Culture, providing over 5,000 liters of free hydro-alcoholic gel for distribution throughout France.
During the European Heritage Days on September 19 and 20, 2020, over 10,000 public and private sites will be open to the public, based on the theme chosen for this year's event: "Heritage and education: learning for life!".
But this year also poses a special challenge: how to meet the health standards set by the government, and welcome visitors in complete safety? This is a particular issue for sites which rarely receive visitors, and which do not always have the resources to do so.
To enable these sites to take part in the 2020 European Heritage Days, the Fédération des Entreprises de la Beauté (FEBEA) has decided to join forces with the Ministry of Culture, providing them with free hydroalcoholic gel. In all, over 5,000 liters of hydroalcoholic gel are currently being dispatched to the heart of every region of France, to enable thousands of heritage sites to welcome visitors in complete safety. In practice, those in charge of these sites will be able to pick up their hydroalcoholic gel at the departmental relay points provided by the DRAC (Regional Cultural Affairs Directorate) and the Ministry's institutional partners.
Many FEBEA members have decided to take part in this operation. They include major cosmetics groups (L'Oréal France, LVMH, the Rocher group and the Pierre Fabre group with Ducray) as well as many smaller companies in the sector: Eugène Perma, Sisley, Sublimo, KISBY laboratories, Bretagne Cosmétiques and the Fauvert group.
This mobilization of cosmetics companies, many of them SMEs, illustrates the social commitment of our sector," comments Patrick O'Quin, FEBEA Chairman. Right from the start of the health crisis, our companies didn't hesitate to reorganize their production to take up the production of hydroalcoholic gel and combat the shortage. This commitment continues today, and we are happy to support, at our level, these European Heritage Days. Our involvement is all the more natural given that the cosmetics industry is part of France's cultural heritage!
