The Fédération des Entreprises de la Beauté (FEBEA) announces the launch of its Instagram account @leLabdeClaire, an educational information tool for all those seeking reliable, verified information on cosmetic products.
On @LeLabdeClaire, FEBEA experts answer consumers' questions about the composition of cosmetic products, their regulations, their effectiveness, their uses and their links with health and the environment. This information, verified by FEBEA's scientific advisors, is expressed in a pedagogical form that leaves room for scientific precision, while borrowing codes specific to Instagram: quizzes, experts' words, infographics, videos etc.
By taking to this social network, FEBEA aims to reach a younger audience and offer them reliable, verified content on cosmetics. As Patrick O'Quin, President of FEBEA, explains: "Instagram has become a must for brands, influencers and cosmetics consumers alike. The problem is that the worst and the best can be found side by side, often with erroneous statements, false expertise and even advice that is dangerous to health. With "Le Lab de Claire", the FEBEA aims to provide reliable, transparent information on regulatory, scientific, environmental and legal issues". It's an opportunity to sort out what's true from what's false, to discuss topical issues, and to give a voice to both industry professionals and consumers.
The first topic covered by the Instagram account was hydroalcoholic gels: what are their ingredients? how do you use them in the sun? The account also deals with the subject of sun protection: consumers can learn all about the SPF and phototypes corresponding to each skin type, or find out the difference between UVA and UVB rays. Future themes will include the pros and cons of DIY, the truth about aluminum salts and counterfeit cosmetics.
