Kimberly-Clark Professional announces ReNew, an ambitious program for recycling difficult-to-treat hygiene products, aligned with sustainable development and CO₂ reduction objectives.
Kimberly-Clark Professional, known for its environmental initiatives, recently broke new ground with the launch of ReNew, an evolution of its RightCycle program. ReNew aims to facilitate the recycling of even the most stubborn hygiene products, such as used hand towels, while supporting its customers' sustainable development efforts.
The ReNew program enables the efficient collection and recycling of waste materials, including dispensers and other wipers, by converting them into new materials. This approach is supported by regular reporting to track progress in environmental, social and governance (ESG) responsibility.
" We know that waste management is a challenge. Kimberly-Clark Professional's ReNew provides a simpler, broader solution, while retaining RightCycle's reliability. "says Kristin Barrett, IFP Growth - Circularity Program Manager at Kimberly-Clark Professional.
Kimberly-Clark's Koblenz plant in Germany plays a key role in the project, aiming to operate at 100 % of renewable energy by 2029. In addition, local partnerships in various regions guarantee efficient recycling with a reduced carbon footprint.
ReNew is not only an environmental program, it also illustrates the company's commitment to hygienic practices. The 2008 study conducted by the University of Westminster proved that paper hand towels are the most hygienic method of drying hands, especially in healthcare environments, ensuring ReNew a strategic role in corporate sanitary choices.
Kristin Barrett emphasizes the cooperative model of the program, which is co-funded by Kimberly-Clark and its customers, reinforcing shared responsibility and motivating all stakeholders to join this expanding sustainable system planned to reach new markets in Europe and the UK from 2026.
