With over 900 exhibitors, the Paris Packaging Week 2026 promises to unveil the latest innovations in packaging. Focus on the new trends and areas of innovation that will be in the spotlight at this must-attend event for cosmetics specialists.
Next February, Paris Packaging Week 2026 will bring together over 900 exhibitors at Paris Expo Porte de Versailles. The event, which has become a not-to-be-missed event, will showcase major innovations in packaging. Particular emphasis will be placed on sustainable innovation, through the Refill & Reuse Zone, an initiative developed in partnership with the New European Reuse Alliance. This zone will highlight innovative refillable and reusable solutions.
" This project perfectly embodies our vision: to prove that it is possible to create packaging that is desirable, colorful and full of life, while remaining responsible. »says Louis Marty, CEO of Merci Handy.
Pentawards Festival and new trends
The Pentawards Festival returns to decipher trends in international packaging design. Under the theme «Cool & Conscious», the Perspectives 2026 trend book will be unveiled, exploring a future where aesthetics and sustainability blend harmoniously.
For the first time, the Packaging Première Innovation Awards will join the ADF, PCD and PLD Innovation Awards, celebrating the most remarkable advances in luxury product packaging and introducing global design figures and renowned brands.
This tailor-made approach, segmenting shows according to specific markets, enables Paris Packaging Week to offer an enriching experience for professionals in cosmetics and beyond.
With an opening evening at the Pavillon Vendôme, this 2026 edition promises not only to celebrate a quarter-century of innovation, but also to shed light on tomorrow's challenges and opportunities for the packaging industry.
