La Prairie Group announces the appointment of Philippe Lamy as new CEO, succeeding Patrick Rasquinet

La Prairie Group AG, the leading luxury skincare company owned by the Beiersdorf Group, has appointed Philippe Lamy as CEO, succeeding Patrick Rasquinet, who has led the luxury house since 2010.
Philippe Lamy will join La Prairie on April 2, 2022 and will lead the La Prairie Executive Committee, based at the company's headquarters in Zurich, Switzerland. Patrick Rasquinet will now focus on his broader role on the Board of Directors of Beiersdorf where he is responsible for the entire Pharmaceutical & Selective division (Eucerin, Hansaplast, La Prairie, Chantecaille).
Philippe Lamy joins La Prairie after 8 years at Loro Piana, the nearly 150-year-old Italian family-owned luxury fabric and apparel company that joined the LVMH group in 2014. He was previously CEO of Shang Xia, a Chinese luxury brand created and owned by Hermès, and before that spent more than 13 years at L'Oreal where he held several positions in the luxury and travel retail divisions in Asia Pacific and the Americas. Philippe Lamy is an expert in luxury retail, with experience in innovative start-ups as well as large established houses, and an international and multicultural background in all major markets. In his new role, Philippe Lamy will report directly to Patrick Rasquinet.
Patrick Rasquinet, member of the Beiersdorf Board of Directors, said: "We have found in Philippe a strong leader, a forward-thinking strategist and a luxury retail industry insider. He has all the credentials to take La Prairie forward in the coming years and help the company realize its potential to become the kind of legendary luxury house we envision. I am delighted to welcome him to the Beiersdorf Group and to leave La Prairie in his very capable hands. I look forward to working closely with him to make our vision a reality." .
Philippe Lamy, new CEO of La Prairie, added: "It is a great honor for me to take on this role at La Prairie and I am very excited about the opportunities ahead. Maison La Prairie is beautiful and the company has been steadily building its brand positioning over the past few years. I feel truly privileged to be a part of the next chapter of such a luxurious and leading house as La Prairie. It feels great to be back in the skincare industry after more than 10 years away. I can't wait to start working with Patrick and the executive committee as soon as possible."