Croda International Plc, the name behind the high-performance ingredients and technologies that industries and consumers around the world rely on, is very proud to announce a new collaborative partnership with Anomera. Anomera is an award-winning innovator in green chemistry, materials science and sustainable manufacturing. Croda becomes the exclusive distributor of Anomera materials for the cosmetics market. In addition to exclusive distribution, the partners will develop unique and innovative multifunctional ingredients to meet the needs of the beauty market.
Anomera is an innovative Canadian company based in Quebec, specializing in the development of high-quality carboxylated cellulose nanocrystals, converted into micron-sized powder. "We looked at the world of cosmetics companies and found Croda to be the ideal candidate for Anomera," said Howard Fields, CEO and President of Anomera. "Croda is a leader in sustainable and ethical ingredients and best aligns with Anomera's vision to redefine the cellulose of tomorrow."
In the coming months, Croda will take the first step in the partnership by introducing the ChromaPur range to the cosmetics market. This new category of natural cellulose powders is based on an environmentally-friendly process using black spruce pulp sustainably harvested from Canadian forests.
Croda is committed to providing new ingredients that respect the environment. By integrating the United Nations' Sustainable Development Goals (SDGs) into their mission, Croda will create, develop and deliver solutions to some of the greatest challenges facing the world today. In addition, Croda is committed to making a positive impact for climate, earth and people by 2030. Anomera's philosophy and technology are perfectly aligned with these goals, and the two companies are delighted to combine their knowledge and passion to offer concrete solutions to the cosmetics industry.
Jennifer Hart, Managing Director of Croda's Beauty Effects business unit, said: "At Croda, we're passionate about using 'science for a better life'. The technology in this case is doubly smart: smart in what it does, in terms of the effects consumers look for in their beauty products; and smart in what it is: natural chemistry from renewable resources, produced using environmentally friendly processes. We look forward to sharing this technology with our customers in 2021."
