Present at Cosmet'Agora (January 14 and 15, 2025, Paris), Basf opens a new chapter in its Beyond Beauty journey. The group is presenting formulas that meet the needs of eco-responsible consumers, while addressing the personal care challenges posed by climate change.
"At Basf, we take our responsibilities seriously. We contribute to the Sustainable Development Goals with eco-responsible solutions, and we care about consumer needs to develop new beauty routines."says Valérie Pian-Parison, Functional Ingredients Marketing Manager, France.
At the show, beauty routines adapted to climate change will be presented, focusing on four key themes: hydration and refreshment, cleansing and protection, UV protection and optimistic radiance.
Focused on combating transepidermal water loss, the first set of formulas offers immediate moisturizing effects with non-greasy, enveloping textures based on long-lasting emollients (Cetiol Ultimate, Cetiol iSan), alternatives to volatile silicones, as well as emulsifiers of natural origin (Emulgade Verde 10 MS & 10 OL).
The hair cleansing and protection segment features cleansing products that create a protective barrier on skin (Lamesoft PO65) and hair (Gluadin Kera P-LM), using gentle, easily biodegradable alternatives to sulfated surfactants (Plantacare range), and esters and butters of natural origin (Cetiol OE, Cegesoft SB45 TR).
Basf also offers innovative sun protection solutions (Tinomax CC, Tinosorb A2B, Uvinul TS Hydro), meeting consumers' needs for broad-spectrum protection and sensorial appeal with oils and emulsifiers of natural origin.
Finally, Basf's concept includes natural make-up looks with skin-inspired shades and color solutions for lips and eyes, including ingredients from renewable raw materials (Cosmedia Gel CC, Cosmedia DC, Verdessence RiceTouch).
With this set of inspiring formulas, Basf aims to help its customers respond to the eco-responsible beauty movement and consumer demand for minimalist, effective and natural solutions.
"The concept presented at Cosmet'Agora is just one example of how Basf's Care Chemicals division is meeting the challenges of the future. Sustainability, digitalization, innovation and new approaches to collaboration are the cornerstones of Care 360° - Solutions for sustainable life".the company says.
Photo : Alpicem / Pixabay
