For its first haute parfumerie collection dedicated to Centifolia Rose, grown at the heart of its Domaine de la Rose in Grasse, southern France, Lancôme has selected the HDS Inune refillable pump from Aptar Beauty, a global specialist in dispensing systems.
Lancôme's 11 Absolue fragrances are created using two new patented rose extracts, specially developed for the L'Oréal Group brand. The olfactory integrity of the juices is therefore crucial. With its robust design and cutting-edge technology, Aptar Beauty's Inune pump meets this imperative.
Designed without POM (polyoxymethylene), the Inune pump offers a mechanism with no metal contact with the juice. It uses Aptar's High Definition Spray (HDS) technology to ensure that every facet of every fragrance is revealed in all its complexity.
Refillable spray with fine diffusion
With Absolue Les Parfums, Lancôme switches to a refillable system. The HDS Inune pump features an SNI 15 screw neck for easy filling. The HDS Inune refillable pump delivers a light, fine spray with a wide-angle spray pattern. With each spray, it delivers a 70-microliter dose that settles generously on the skin, enriching the fragrance sensory experience.
"We're seeing an increase in niche fragrance collections among luxury brands, using the same packaging solution for a variety of scents. Each brand has its own requirements, and Lancôme's are particularly rigorous, both in terms of aesthetics and technology. Our partnership has resulted in a high-performance distribution solution that blends perfectly with the range's visual identity".says Yaël Letrosne, Senior Account Manager, Aptar Beauty, EMEA.
Featuring an invisible mechanism, the HDS Inune refillable pump is manufactured and decorated at the Aptar Beauty factory in Le Neubourg, France. It is anodized to a shiny gold finish to match the cap and metal plate on the bottle, for a luxurious look.
