Against a backdrop of growing environmental and social challenges, Lancôme is launching its sustainable development program "Taking care of today for a happier tomorrow" (Caring Together for a Happier Tomorrow), which reflects the brand's ambitions in terms of sustainable development and social inclusion.
"Throughout its 85-year history, Lancôme has been committed to passing on, giving back and caring for others. Because Lancôme is one of the world's leading luxury beauty brands, we have a duty to take action on environmental and social issues, and to help build a happier, more sustainable future for everyone. Lancôme is accelerating its transformation and mobilizing to serve causes that are dear to the brand's heart and for which we all feel a sense of urgency, such as protecting biodiversity, supporting vulnerable women around the world, and empowering our consumers to opt for more sustainable consumption choices and become agents of change."explains Françoise Lehmann, General Manager of Lancôme International.
Aware that this next decade represents a critical moment for the planet, Lancôme is accelerating its global transformation through three complementary pillars:
1. Taking care of the environment with the pillar Bring the World to BloomThe aim is to protect various forms of biodiversity, reduce the brand's impact through innovations in formulas and packaging, implement regenerative agricultural practices and develop partnerships with leading institutions to help preserve biodiversity.
2. Taking care of consumers with the pillar Live ResponsiblyThe aim is to empower consumers to make sustainable consumption choices by offering refillable, refillable and recyclable products.
3. Caring for women with Write her Futurethe brand's philanthropic cause, aimed at combating illiteracy among women by giving them access to education, mentoring and entrepreneurship.
