Lao shampoos will be equipped with unitary tamper-proof digital passports to provide verifiable proof of their commitment to each product. An innovation made possible by the French solution Sorga technologie.
When Lao shampoos claim to be natural, they now allow consumers to check the origin of raw materials, certifications and the entire history of the shampoo at any time and on every product, thanks to a Sorga digital passport easily readable by a QR code, unique to each product. Each of the brand's strong commitments is proven by original documents anchored in a low-energy public blockchain, which Sorga enables to be verified in real time, with no applications to download or personal data to provide. These tamper-proof, indelible proofs contain a marker to check whether the passport document conforms to the original in every respect.
"Making cosmetics more responsible is necessary, but it's no longer enough for today's customers: you have to be able to prove it to show that you're not greenwashing!" explains Lao shampoos founder Lisa Schino. "That's why our next products will be equipped with a unique Sorga passport where everything is easy to check, everything is secure."
Lao: a committed brand for the cosmetics of tomorrow
"By equipping a brand with returnable cosmetics, Sorga is once again demonstrating its ability to meet the needs of the new, committed players in tomorrow's cosmetics industry," emphasizes Philippe Guguen, President of MAP Emulsion, the publisher of the Sorga solution.
That's why Lao has decided to reduce its impact through the use of aluminum bottles, which are returnable. Aluminum is a light metal that protects against UV rays and is perfectly recyclable, with over 97% recycled in France.
More than just secure information, a unique link after purchase
With this innovation of SORGA passports unique to each product, the customer will not only be able to access proof of LAO's commitments, but also have access to live messaging with Lisa Schino, benefit from loyalty rewards, be invited by the brand, or even test new products.
"Sorga is the tool we needed to recreate the bond and trust with our customers," says Lisa Shino. "It's 100% French like us, it's designed for impact like us, it's very innovative, like us. So it was an obvious choice for us".
"When Lisa tells you about Guillaume and David, hemp growers in Alsace, or Samuel, her nettle and lemon balm grower, you understand that she's not bringing in cheap ingredients from the other side of the world, but that she's right on the mark," explains Philippe Guguen. "She makes an extra effort, for a more committed cosmetics that limits its impact. Sorga provides her with the means to explain this in a secure way on each product: transparency and traceability are clear and legible for everyone, easy to access".
