On May 30, Yepoda opened The Yepoda Haus Seoul, a store designed as an immersive journey through the skincare routine. The two-story space combines educational displays with product testing areas, with the ground floor focusing on showcasing ingredients and formulations and the second floor offering product testing and purchasing.
Sensory and Educational Trail
The ground floor is designed like an exhibition, focusing on signature ingredients, formulation secrets, and visible results. An educational section complements this layout, transforming the discovery into a sensory and educational experience. The second floor allows visitors to test the entire product line and purchase the products they’ve tried.
Product positioning and certifications
Yepoda markets its product line as made in Korea and formulated without silicones, parabens, or microplastics. The brand displays its certifications—B Corp and vegan (as recognized by PETA)—and states that all formulas are dermatologically tested and backed by clinical results.
The store is opening in Seongsu, a vibrant and creative neighborhood in Seoul, and is part of an experiential retail concept focused on product transparency and community engagement.
The brand was founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann and reports having more than 100 employees.
