My Beacon presents Ephém, the first plastic-free connected label, designed to compost in 30 days and compatible with eco-responsible packaging.
The Ma Balise brand has launched a new range of connected labels, Ephém, to meet the growing demands for sustainability in the cosmetics industry. The labels are designed to be compostable under industrial and domestic conditions, while offering a robust alternative to conventional PVC labels, which take centuries to decompose.
By integrating Ephém into the Cahier Impulse FW27-28 from Carlin International, a benchmark player in trend notebooks, Ma Balise underlines the importance of a technology that erases cleanly. Each copy of the notebook physically contains this functional label, which can be scanned by smartphone. This approach comes at a time when the mandatory Digital Product Passport, which will identify and trace every cosmetic product, will come into force in 2027. Companies that adopt labels like Ephém will be ahead of this regulatory requirement, unlike those that continue to use less sustainable solutions.
Ephém has been certified for compostability and biodegradability by DIN CERTCO and TÜV Rheinland, and its recyclability in the paper stream has been validated by PTS Paper. This enables brands to inform their customers about the environmental impact of their products. « A clean beauty brand that connects its products with a plastic chip is like serving an organic meal in Styrofoam packaging. The intention is there. The consistency isn't. »says Philippe Hénin, founder of Ma Balise.
