L'Oréal Groupe announced its collaboration with Nvidia at the VivaTech trade show, which opened its doors this morning in Paris.
As part of this collaboration, L'Oréal and its ecosystem of partners will leverage the Nvidia AI Enterprise platform to accelerate the development and deployment of artificial intelligence solutions, such as large-scale 3D rendering of the Group's products. According to L'Oréal, this alliance between physical AI and generative AI opens up a new field of creative possibilities.
"Our priority is to offer unprecedented consumer engagement, combining creativity and technology at a time when advances such as generative AI and agentic AI are profoundly redefining our consumers' expectations, said Asmita Dubey, General Manager, Digital and Marketing, L'Oréal Groupe. We're very excited to be working with Nvidia to unlock the potential of AI, stimulate the creativity of our teams and turn consumers' beauty dreams into reality."
"Generative AI brings companies a new form of intelligence and agility. Thanks to Nvidia AI Enterprise, L'Oréal is accelerating its innovation capabilities, personalizing interactions on a large scale and rethinking the marketing experience to make it a real lever for relationships and conversion, explained Azita Martin, Vice President and General Manager, Retail and CPG, Nvidia. Together, L'Oréal and Nvidia are pushing back the frontiers of AI in the beauty world, to offer consumers ever more fluid, enriching and inspiring experiences."
L'Oréal and Nvidia are already collaborating on a number of innovative projects, such as Creaitech, the L'Oréal Group's proprietary generative artificial intelligence platform.
In the field of AI, Noli ("No one like I"), a pioneering start-up in the field of multi-brand marketplaces powered by aritificial intelligence, founded and supported by L'Oréal Groupe, is reinventing the way consumers discover and buy beauty products.
