L'Oréal opens the first call for applications for its new "sustainable innovation gas pedal".

Endowed with 100 million euros over five years, the L'Oréal group's sustainable innovation gas pedal aims to identify sustainable solutions and accelerate their implementation. Several key areas are concerned: low-carbon solutions adapted to climate challenges, solutions for sustainable water management, nature-based solutions, alternative ingredients and materials, elimination of fossil plastics and plastic waste, circularity and resource management, and sustainable and inclusive business models.

L'Oréal has teamed up with the Cambridge Institute for Sustainability Leadership (CISL) to identify, select, test and deploy disruptive solutions in the beauty industry on a large scale. With a network of over 40,000 committed players and recognized expertise in sustainable development, CISL will provide decisive support to selected candidates as part of a cohort-based program lasting up to 12 months. 

" At L'Oréal, we have always encouraged and cultivated innovation, co-creating with our partners along our value chain to drive positive change in the beauty industry.says Ezgi Barcenas, General Manager - Corporate Social Responsibility at L'Oréal. As we work with our ecosystem to build a more sustainable future, we know how essential it is to research, develop and deploy pioneering solutions. We look forward to collaborating with a growing number of innovators and solution providers from around the world."

"In a rapidly transforming world, collaboration is more essential than ever to create real impact. We are delighted to partner with L'Oréal on this major initiative. Together, we will pool our expertise to find and amplify innovative, commercially viable solutions that meet the challenges of the beauty industry and far beyond."explains James Cole, CISL's Chief Innovation Officer and Managing Director of Canopy.

The call for applications is open until September 30, 2025. Selected start-ups, SMEs and established companies will benefit from a tailor-made acceleration program including coaching, mentoring, as well as potential pilot project and investment opportunities to support the deployment of their innovation on a large scale.

For more information: https://cambridge.smapply.org/prog/_lorals_sustainable_innovation_accelerator/

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