Lush introduces amber glass jars to its range of facial cleansers, aiming to combine durability and formula protection for a new product identity.
Lush recently launched a new range of facial cleansers featuring amber glass jars, marking an important step in the evolution of its packaging. The decision to use amber glass as the main material is part of the company's drive to innovate and diversify its offering. Amber glass is appreciated for its ability to filter out ultraviolet radiation, thus preserving the stability of botanical active ingredients present in formulas, as the brand explains: « Our ambition is to leave the world better than we found it. "
A material with many advantages
The selection of amber glass is based on rigorous technical criteria. Not only is this material effective in protecting sensitive formulas, it is also less fragile thanks to the addition of iron oxide during production. What's more, Lush's glass jars are made in the UK from 56 % of recycled glass, underlining the company's commitment to recycling. The glass can be recycled almost indefinitely, making it easy for consumers to place it in recyclable waste. The polypropylene lid, on the other hand, although recycled, is not yet recyclable, a point on which Lush is actively working.
Commitments and initiatives
With this initiative, Lush hopes to meet sustainability requirements while offering real protection to its skincare formulas. Since its creation, the company has been committed to rethinking its environmental impact, through donations and actions in favor of various ecological causes.
