The countdown is on for the 15th anniversary edition of MakeUp in Paris 2025, which will take place on June 18 and 19, 2025, at the Carrousel du Louvre in Paris. The finalists for the IT Awards, which recognize Makeup and Skincare innovation, are now known.
Some 62 exhibitors presented 114 new products in four categories: accessories, formulation & ingredients, full-service, and packaging.
After rigorous evaluation and extensive testing, the jury of experts has selected 29 finalists, five of whom will receive an IT Award.
The cross-category "Ocean Beauty" award will highlight innovations that exploit marine resources to create natural products while preserving the ocean ecosystem. Among the new products presented, 23 are competing in this category.
Visitors' favorite: the 6th IT Awards category!
On June 18, attendees will have the opportunity to vote for their favorite product from among the innovations presented in the IT Awards area. This special public award, a true reflection of current trends and emotions, will complement the official categories. The results will be announced at the end of the day, at the awards ceremony on Wednesday June 18 at 6:00 pm.
Discover the finalists by following this link:
https://www.makeup-in-paris.com/fr/programme-animations/it-awards
